September 9, Saturday - October 22, Sunday, 2017

The Tobacco & Salt Museum welcomes you to an exhibition that outlines the history of Japanese illustration through the work of Wada Makoto, one of post-war Japan’s leading graphic designers and illustrators.

In Japan, the words “illustration” and “illustrator” became widely known in the post-war period, especially beginning in the 1960s. This was largely due to the impact of magazine-related media, including the formation of the Tokyo Illustrators Club in 1964 and the debut of Hanashi no Tokushu magazine in 1965. At the very center of the growth of Japanese illustration was Wada Makoto , whose work is known from “hi-lite” cigarette packaging, Shukan Bunshun magazine covers, and elsewhere. In 1957, while still a student at Tama Art University, Mr. Wada received the Japan Advertising Artists Club Award, then considered a gateway to success for graphic designers, and set off on the path of a professional illustrator. Later, he along with Nadamoto Tadahito, Uno Akira, Yamashita Yuzo, and Yokoo Tadanori worked to call attention to the “illustrator” as an occupation, expanding the range and breadth of the illustrator’s work. Mr. Wada also had an impact on many younger illustrators such as Yumura Teruhiko, Anzai Mizumaru, Minami Shinbo, and Yabuki Nobuhiko.

This exhibition will showcase the history of Japanese illustration, focusing on Mr. Wada’s work and his interactions with many various other illustrators.

[General admission fees]

General（Adults and university students）
individual:100yen
Group（20 or more）:50yen

Children and pupils of primary, juniorhigh, and high schools
individual:50yen
Group（20 or more）:20yen

Visitors over 65 years old ※Please show proof of age when entering.
individual:50yen
Group（20 or more）:20yen

※ With age certificate, visitors over 65 years old are admitted for half price.
※ With disability certificate, free admission for disabled persons and one accompanying attendant.

• Wada Makoto 2010