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Special Exhibition

Past Exhibition

Tokyo Through the Eyes of the Modern Boy and Modern Girl :
Japanese lifestyles and culture through products in 1920-1940

April 21, Saturday, - July 8, Sunday, 2018

In recent years, there have been many films and TV dramas produced that were set in Japan in the Taisho era, early Showa era, and war periods (1912-1945). In this period, Japan was rapidly industrializing and the Western-style lifestyles that had characterized a certain class of urban resident were in the process of becoming more common. It was also in this period that new ways of living emerged such as the “salaryman,” a salaried office worker at a company; and the “career woman”. This led to the arrival of the mass consumption society, where many companies came out with products and advertisements focused on modern design.
Meanwhile, the early Showa period was also a period of turbulence and upheaval marked by global financial crisis (Showa Depression), the Manchurian Incident, and the start of the Asia-Pacific War.

This exhibit draws on various “objects” remaining in corporate museums and archives to showcase changes in the lifestyles and culture of the people of this era. The primary source of the exhibited items is the Sumida Corporate Museum Association (consisting of the Kao Museum, Seiko Museum, Tobu Museum, Postal Museum Japan, and the Tobacco & Salt Museum), which was established in 2016.

[General admission fees]

General(Adults and university students)
Group(20 or more):50yen

Children and pupils of primary, juniorhigh, and high schools
Group(20 or more):20yen

Visitors over 65 years old ※Please show proof of age when entering.
Group(20 or more):20yen

※ With age certificate, visitors over 65 years old are admitted for half price.
※ With disability certificate, free admission for disabled persons and one accompanying attendant.

  • photo

    "Minori"poster 1930:Sugiura Hisui

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    Tobacco shop 1930s